Third Annual Industrial Design Competition
The Industrial Design Program kicked off the Spring 2021 semester with their third annual program competition. Teams included 2nd, 3rd, and 4th-year students working together on a ten-day competition entitled “Designing Against Dead Ends.” The design brief was presented by Studio ThusThat, a design firm based in Amsterdam. Their work focuses on reclaiming waste and bringing new life to material in product form. With that in mind, they asked the students: “How can design be used to interrupt, redirect, or re-invent the flow of materials, systems, and/or people? How can design be used to revive or avert a dead end?”
On January 29th, all of the groups presented their work virtually to the design team at Studio ThusThat. Students showed 30-second pitches and ThusThat chose ten teams as finalists. The finalists were then given five minutes to pitch their proposal to the jury. By the end of the afternoon, Studio ThusThat chose the winning design, while the students picked a People’s Choice Award.
Comments from Kevin Rouff and Paco Böckelmann co-founders of Studio ThusThat include:
“We were very impressed by what the groups were able to come up with in such a short time. The work showed a complexity of thought in the topic, with some profound, multifaceted approaches within a single proposal that avoided the pitfalls of cliches and misguided solutions. Add to that they were working in groups of unknown people, with varying years, remotely, in the midst of restrictions…. Well done.”
The winners for our 2021 VTID competition are: