12:00PM — Burruss 224A
William McDonough + Partners’ Jose Atienza
This week Jose Atienza from William McDonough + Partners is coming to speak.
As designers at William McDonough + Partners, we promote a positive vision of the future, based upon the belief that many of the environmental problems we face are, at root, design challenges.
Our work is grounded in the Cradle to Cradle®philosophy developed by our founder William McDonough and German chemist Michael Braungart in their 2002 book,Cradle to Cradle: Remaking the Way We Make Things(North Point Press). Cradle to Cradle encourages us to step back from the routines of daily problem-solving and rethink the frame conditions that shape our designs. Rather than seeking to minimize the harm we inflict, Cradle to Cradle reframes design as a beneficial, regenerative force—one that seeks to create ecological footprints to delight in, not lament.